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Find your Fit with Ascent IIFit

If No II Feet Are The Same – Why Do We Buy Shoes as Pairs?

As an Australian first, The Athleteʼs Foot is now selling selected Ascent footwear in Adult split sizes (mismatched pairs) to ensure our customers find the right fit.

In 2007, Ascent conducted a study of over 2,000 of The Athleteʼs Foot customers to find out - Are all two feet the same?

Upon analysing this data Ascent quickly discovered that the majority of the population didnʼt have the same size feet (Heel to Toe: 55% difference between left and right feet - Length of Arch 67% difference between left and right feet).

This internal study of The Athleteʼs Foot customers matched similar findings done internationally, not all two feet are the same length and width*.

In August 2011, Ascent created a range of Menʼs & Womenʼs shoes as part of the IIFit range exclusively for The Athleteʼs Foot - to ensure we have the right fit for our customers. The IIFit range of shoes can be sold as a traditional pair (size 7 left and size 7 right) mismatched pair (size 7 left and size 8 right) or as an individual shoe (left or right). Selling shoes as an individual size left and right rather than a traditional pair helps achieve a customised fit without the customer having to pay for a custom made shoe nor the wait as the shoes are in store.

With over 60% of the population having different sizes between their left and right feet, IIFit is the right solution to achieve the perfect fit. The IIFit range can also greatly assist those people with extra needs from their footwear, Polio & Clubfoot Sufferers, Diabetics and Partial or Full Foot Amputees.

The IIFit range from Ascent is exclusively available at over 130 Athlete's Foot stores throughout Australia. Check out the Youtube video here.

Find your nearest Athleteʼs Foot store today for more information on the IIFit range and a style that suits you - it all starts with IIFit! 

Click here to view the Ascent range online.

* (The High Incidence of Mismatched Feet in the Population, William A Rossi, The American Orthopaedic Foot and Ankle Society 1983 & The Futile Search for the Perfect Shoe Fit, William A Rossi, Journal of Testing and
Evaluation 1988).